Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present additional costs, it can result in higher accuracy and more trustworthy information
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's simple to set up and less prone to advertisement blockers.
1. Extra precise data
The conventional method of tracking conversions on a website, making use of pixels, is having problem with altering browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's packed from your own domain and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and a more total picture of customer trips across channels.
On top of that, this type of monitoring allows organizations to track conversions beyond the web site, such as telephone call and in-store visits, which can be tough for pixel-based tracking. This adaptability provides marketers extra ownership over the information they send, and makes it much easier to adhere to numerous data laws. It's likewise a lot much less vulnerable to fraudulence, as it's harder for deceptive stars to control the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring enables organizations to gather and improve data prior to sending it to third-party analytics/advertising platforms. This boosts data completeness and precision, which can assist marketing experts make more enlightened marketing choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by advertisement blockers, which can lead to information collection mobile deep linking software interruptions and unreliable outcomes. Server-side tracking allows businesses to bypass these restrictions and give accurate, constant information that is less vulnerable to disturbance.
This type of tracking additionally allows companies to track conversions that happen outside of the site, like telephone call and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason why S2S is a lot more dependable for services looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side monitoring makes it possible for organizations to manipulate data payloads prior to it gets to 3rd party endpoints, improving safety and security and privacy. This is particularly vital as different browsers and platforms progressively transform just how they handle cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Utilizing server-side monitoring, you can bypass these constraints and continue to track conversions that took place outside of your site.
Furthermore, server-side monitoring allows you to record user data directly by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to breaches and privacy offenses.
A server-side tracking system is a set of instructions that tells your website's server what events to record. This data is then sent out to analytics tools like Google Analytics and Facebook Business. It's also made use of to trigger event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that uses a small piece of code on your webpage to collect data from users.
4. Simpler to execute
Server-side tracking is a data collection process that happens on the website's own server, bypassing web internet browser constraints. This suggests that information accumulated by the website/app is first sent out to the web server where it's refined and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the scope of data management and gives companies extra control over transmission, making it usually extra reputable. Because of this, it's much less susceptible to data challenges caused by points like a busted link or an active ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is after that passed directly to your marketing and advertising tools on the web server. This permits you to have more accurate information and aids make sure compliance with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring constraints imposed by browsers and advertisement blockers.